We're really over Facebook

So we logged out.

From allowing white supremacists to plan a violent insurrection to ignoring disinformation for profit, Facebook is doing their worst. So we did the thing that will get Facebook’s attention: organized The Logout.

In a historic feat, 47 diverse organizations — including those focused on immigration, labor, climate change, racial justice, reproductive rights, and tech accountability — all came together in the fight to hold Facebook accountable. And despite the possible inconvenience involved in logging off, more than 55,000 people took the pledge to log out of Facebook and Instagram November 10-13 in a show of user power.

The Logout got an estimated 1.3 billion impressions in the press, including coverage in Teen Vogue, The Washington Post, KQED, The Hill, USA Today, and others. We saw accurate reports about the power users hold in social media.

And this is only the beginning.

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98 %
of Facebook's revenue comes from advertising

Users make or break Facebook's business model.

Facebook pretends it’s not accountable to anyone, but the truth is this: users make or break Facebook’s business model. Ninety-eight percent of Facebook’s revenue comes from advertising, and Facebook relies on our engagement on its platforms to target ads to us. We can show Facebook that we have power by refusing to engage with their platform, even for a temporary period.